The assignment was an extensive audit of tourism assets across the Lough region, working with Louth County Council and Newry, Mourne and Down District Council to develop a new 10-year masterplan for tourism investment and development, with a focus on transformative capital investment projects. A series of 6 strategic tourism asset projects were identified along with key marketing, brand and implementation actions to advance tourism in a regional approach. The study was funded under the Irish Government Shared Island initiative.

Stakeholder consultation was a central element of the contract, working with both Councils to identify appropriate public, private and community sector stakeholders and conducting consultations with the following:
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• Louth County Council officers (various departments)
• Newry, Mourne and Down District Council (various departments)
• Coillte
• NIEA
• Tourism NI
• Failte Ireland
• Irish Government Shared Ireland Department
• Department of Agriculture, Environment and Rural Affairs
• Mourne Heritage Trust
• Carlingford ‘31
• East Border Region
• Loughs Agency
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